Gelly / Packaging
Social Boosting Gel
+Concept
+Research
+Naming
Scope of Work:
+Logo
+Packaging
+Copywriting
+Art Direction
+Advertising
While many people enjoy going out and being social, it is common to have social anxieties about many things: making conversation, dancing, flirting, making connections, etc.
Challenge:
Approach:
While there are many so-called “quick fixes” to loosen up in social settings such as alcoholic beverages, CBD products, and more, the market becomes quite saturated. However, consumable gels are a product not tapped into for this purpose of social loosening.
Solution:
Gelly is a liposomal gel that is absorbed directly into the bloodstream, effective and fast-acting. The purpose of Gelly is to help loosen up the nervous system and provide relief in social settings. Coming in four different flavors, stock up on Gelly for your next night out and prepare to get loose!
Packaging System:
Gelly comes in 3 different forms: a single serving shot, a sharepack with five quick sticks in it, and a refill pouch.
Flavor Profiles:
Gelly comes in 4 different flavor varietals: rowdy raspberry, loose lime, ballsy blueberry, and magnetic mango. Pick your poison!
Get rowdy!
Get loose!
Get ballsy!
Be magnetic!
Get Loose!
Gelly by Gabriella Nagy