Situation-sips / Packaging
Iced Coffee for all Occasions
+Concept
+Research
+Naming
Scope of Work:
+Logo
+Packaging
+Copywriting
+Art Direction
+Advertising
Coffee shops are often flooded with all types of people having all types of interactions. However in our busy lives, sometimes grabbing coffee with a friend, going on a date, or meeting up with a coworker just isn’t possible.
Challenge:
Approach:
Situation-sips is a brand that aims to humorously mimic the many and different reasons for which people go to coffee shops, Situation-sips has five different to-go coffees, each which commemorate the many and different occasions for which coffee is enjoyed. Each coffee drink itself will imitate the flavor profile imagined for that particular occasion. The goal, to allow the customer to still have the coffee shop experience without the physical sensation of actually being there. Grab one on the way to work for your favorite coworker or prepare for an all-nighter with help from some caffeine! Situation-sips coffee will get your day started and maybe make you laugh out loud on your way to the register!
For all those caffeine lovers, coffee in the morning or really at any time of day is imperative. Iced coffee beverages sold in the refrigerated section at grocery stores are a quick fix when busy and on the go. However, they are often chosen for caffeine content over flavor or visual appeal.
Solution:
Meet the Flavors:
Business Brew
Do you have a long day at the office ahead of you? Why not mix business and pleasure? As in coffee, of course. This cold brew is the sophistication you need to get through that meeting. Grab one for your colleague as well!
Flavor Profile: Nutty and Sophisticated
Struggling with a creative mental block? Need a pick-me-up to help brainstorm your next big idea? This cappuccino is your cure. As everyone knows, every genius had a cappuccino in hand when they came up with their next big thing (at least we’d like to think)!
Flavor Profile: Bold and Clever
Creator’s Cappuccino
In need of some loving? Look no further. This iced latte serves as your delicious pick-me-up when meeting up with your boo for a coffee just isn’t in the cards for you. Wrap your hands around this instead!
Flavor Profile: Smooth and Passionate
Lovers Latte
Studying can be enjoyable too. When shots are involved. Espresso shots. This double shot is strong enough to get your brain working all day long. Grab one for your study buddy too, an all-nighter is never fun on its own.
Flavor Profile: Zesty and Intelligent
Study Shot
Friendship Flat White
Craving some quality time with a good friend? Or are you just thirsty! Our flat white gives you all the richness and comfort you need to satisfy both. Find that friend and indulge together! Or enjoy it by yourself. You’re your own best friend too!
Flavor Profile: Delicate and Comforting
Coffee Cup Holder
Need to grab more than one? Be our guest!
Coffee and Chill
Situation-sips by Gabriella Nagy
