SKYSET / Branding
In-flight Anxiety Relief Patches
+Concept
+Research
+Naming
Scope of Work:
+Logo
+Packaging
+Copywriting
+Art Direction
+Website Design
+Branding
Many people experience some form of travel anxiety, however in-flight anxiety specifically is what prevents many people from wanting to fly. The four main in-flight anxieties are: fear of takeoff and landing, fear of crashing, turbulence, and claustrophobia.
Challenge:
Approach:
While medicines like Dramamine exist, or items like compression socks and earplugs, these are merely preventative measures. Hence, the need for a product that targets each of these four in-flight anxieties directly.
Solution:
SKYSET is a brand that aims to solve this problem in a non-invasive way, in the form of patches applied to the skin. SKYSET patches are formulated with adaptogenic and natural ingredients so that our customer can feel relieved and calm without the side effects that typically result from medication. Being the first of its kind, SKYSET alleviates in-flight anxiety rather than overall travel anxiety targeting an audience whose biggest worry isn’t the terminal but the tarmac.
Iconography:
Each pouch of SKYSET patches are differentiated by the use of distinct icons relating to each product and the related anxiety it targets. Our product line consists of four different patches: Soothe, Calm, Relieve, and Ease.
How to Use:
Apply one patch to your arm or any veinous area of your skin 15 minutes before takeoff and landing to feel the desired sensation and watch your in-flight anxiety drift away.
Product SKU’s:
SKYET makes four different patches to alleviate distinct in-flight anxieties. Each pouch contains 10 patches. The products are: Relieve, Ease, Soothe, and Calm. Either use one at a time or multiple at once to target different stressors.
RELIEVE
Our relieve patch uses reishi mushrooms, passionflower, magnesium, Vitamin B6, and Ashwagandha to relieve your claustrophobia by helping the body resist physical and mental stress, treating restlessness, and balancing the mind and hormones.
EASE
Our ease patch uses rhodiola rosea, passionflower, L-theanine, Vitamin B6, and reishi mushrooms to ease your fear of crashing by lowering blood pressure, lowering gamma-aminobutyric acid levels in the brain, and treating restlessness.
SOOTHE
Our soothe patch uses dimenhydrinate, passionflower, Rhodiola Rosea, and Ashwagandha to soothe turbulence nerves by helping the body resist physical and mental stress, treat restlessness, and prevent nausea due to motion sickness.
CALM
Our calm patch uses valerian root, passionflower, L-theanine, Vitamin B6, and Ashwagandha to calm takeoff and landing nerves by easing tension, uplifting your mood, treating restlessness, and stabilizing your emotions.
Website
On the SKYSET website, the customer can see the benefits of adaptogenic ingredients, learn about the brand and our four products, and order their subscription for their next trip.